CREATING EFFECTIVE PRINT ADS
Whether you are promoting a new start up company or brand, or if you are looking to gain new followers for services you have to offer, utilizing print advertising within magazines is still the best way to build brand awareness and help to generate revenue. Understanding how to create effective print advertising designs is a way to outshine potential competitors while attracting new potential customers or clients to want to learn more about your brand. Below you will find 10 tips for designing print advertisements that people remember and take action upon.
HAVE A MESSAGE IN MIND
Having a clear message in mind is imperative when making print advertising designs that are effective. Consider the message you want to share and how you plan to convey it once you are ready to move forward. Brainstorm the sole message and purpose of each individual print ad you have in mind and what you hope the reader or potential customer takes away from each ad themselves.
USE AN UPDATED LOGO
Use an updated and visually-appealing logo that is modern, relevant and suitable for any audience or demographic you are trying to reach. Working with professional graphic designers is a way to ensure your advertisements are ready for print production. Having an updated logo is not only a way to stand out as a modern brand, but it is also a way for others to easily remember your brand and what it represents once they are familiarized with your products, services or the content you have available.
SELECT THE RIGHT COLOR SCHEME
Selecting the right color scheme for your advertising also matters when building a brand and its presence or local and online awareness. Ensuring the color scheme within your print ad is streamlined with your logo colors or the colors you use to represent your brand is a way to quickly gain traction with any campaign you have in mind to launch.
CONSIDER THE SIZE OF YOUR PRINT ADVERTISING DESIGNS
Consider the size of your print advertising designs when you are working to complete any graphics or prints. Print design requires a higher DPI, or dots per inch. When creating web graphics, the standard DPI is 72. However, print design requires a DPI of 300, which is why it is essential to only utilize high-quality graphics, photos and vector images when working with print design. It is also important to consider the type of media you plan to print all of your advertisement designs on before moving forward with final renders of any images or designs you want to implement into your next advertising campaign in print.
Choosing the right font when it comes to typography also matters, especially if you are looking to make an impact with a specific message you are sharing. Finding the right font for your print advertising design can be done by comparing different fonts online and choosing one that is most legible and also copyright free. You can find more information on type and selecting fonts within magazines and online communities dedicated to designers. Understanding the importance of type in your ad can ultimately mean the difference from standing out and being glanced over by others when they are viewing or reading your print ad themselves.
GRAPHICS VS. PHOTOS
Determining whether you want to use graphics, photos or even both within your next print advertising design is also a decision to consider before printing any designs live. Graphics that are in vector format are highly recommended for modern, fun and entertaining advertisements. Using photographs of individuals and other objects can help to set the tone and mood of an advertisement while sending a direct and specific message. To find more ideas and to gather inspiration, review magazines, books and online communities dedicated to advertising design over the years and even today.
USE PRINT-FRIENDLY IMAGES AND MEDIA
Using print-friendly images and media is also essential whenever you are creating new print advertisement designs for your message, company or brand. Be sure that all of your designs and photos are print-ready, copyright-free and have a DPI of at least 300. If you are unsure of what classifies as a print-friendly graphic or image, working with a professional designer or agency is one way to get the printed advertisement you need without quality reduction.
RELATE TO YOUR AUDIENCE
Ensure your advertisement is able to relate to the audience or demographic you are trying to reach. It is important to create ads in locations where they are relevant to individuals who may have a genuine interest in your brand or the products and services you have to offer
INCORPORATE A CALL TO ACTION
Incorporating a call to action within print advertising design is a way to generate leads and to gain potential long-time followers and fans of your brand or company. Adding a call to action can be done by providing a bar code for smartphones and even implementing a URL for your website so others are aware of how to go about learning more regarding your brand or business and what it has to offer.
PROVIDE SOMETHING IN RETURN
Providing something in return such as a contest, giveaway or even a bar code scan for individuals to find out more about your brand is a way to build awareness and generate interest.
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