Everyone has a story about Geoff Day. The Edinburgh-born U.S Director of Communications for Mercedes-Benz is bit of a living legend in and around New Y0rk City, both in the automotive industry and in the world of fashion. On board for his 11th consecutive year with From Scotland With Love – the world’s largest Scottish Fashion Show, which takes place this Monday night in downtown Manhattan as part of NYC Tartan Week Celebrations – Day has plenty to say about the significance and success of the stylish annual event.